Public Relations
“A vision without a plan is a hallucination.”
The S’Well Signature LaunchPad Vision Retreat
This is where it all begins. A one-and-a-half-day retreat to get clear on your brand positioning, amplify your differentiators and get to where you need to go as a company. Often triggered by organizations at a crossroads, our LaunchPad Retreat is rooted in the totemic power of graphic facilitation and draws on the group’s shared intelligence to capture the essence of your vision, your assets, your talent and your dream and turn them into an actionable blueprint for success, bonding the team around a shared purpose in a remarkably short period of time.
The result: defining your brand’s role in the crowded wellness landscape and outlining an actionable plan to take your business to the next level.
Following the session, you’ll receive a custom Road Map of the Bold Steps required over the next year that will enable your team to make your vision a reality. This includes a six-month to one-year engagement period with S’Well to carry out the Road Map and Bold Steps for optimal impact and implementation.
Awards + Media Relations + Press Trips
We deliver big agency results with highly personalized programs. Many of our clients have been retained for 10+ years and our hotel and resort clients are consistently ranked in “Best of” lists including Condé Nast Traveler Readers’ Choice and Travel + Leisure’s World’s Best Awards. We have very strong, established relationships with the press, including national health, beauty, travel and wellness outlets. With backgrounds in journalism, we intimately understand the needs of the media in a changing world.
We welcome journalists to test your product firsthand and write about their experience – which is the most powerful form of media relations.
For travel, we can orchestrate a full immersion with your hotel or resort and put together an unforgettable itinerary, which will give journalists content to share with their readers and followers for years to come. We make you look good. Our press trips are finely tuned and curated with high performing journalists, and we have heard more than once, “It was the best press trip I’ve ever been on.”
Positioning for Maximum Exposure in B2B and B2C
Our public relations outreach is highly targeted and strategic. We carefully select who gets specific news bites and then create individualized story pitches to generate interest. But first, we dive deep to understand your goals and objectives as a business – whether it’s to position your brand in the marketplace amongst your peers and attract the eyes of a future business deal or talking straight to the consumer via mainstream media. We don’t limit our outreach to traditional “ink.” We know the secret sauce to creating compelling webinars, podcasts and speaking opportunities to get your brand in front of the right audience and creating irresistible content.
Content Creation and Creative Storytelling
Every touch point for your guest is an opportunity to make an impact on their health and wellbeing. From the first moment of contact on the website, to email communications, newsletters, blog posts, pre-arrival information and post-departure follow up, we can help craft communications that help your guests feel comfortable, safe, supported and even transformed. And one that encourages repeat visits and brand amplification.
Fostering Connections within the Wellness Community
We’ve been at this for a while. In fact, our co-founders have a combined 40+ years of experience in the wellness space. Our vast network of influence is ripe for collaborating. We even host a quarterly “show and tell” session with our clients that puts you in front of the who’s who in wellness. We have one eye on the past and both eyes on the future as our world transitions before us.
Strategic Social Partners
True North Social, our social media management partners, are all about the authentic expression of your brand on social media, carrying out your S’Well storytelling strategies, and driving measurable business growth. Our focus is effective engagement, targeted audience building and increasing revenues through fresh, compelling, profitable campaigns.
If a tree falls in a forest…no matter how pretty or informative your social media posts are, if they don’t result in engagement with your customer base and sales of your product, then they’re just a hobby.
Visit them at TrueNorthSocial.com
Social Media Campaigns and Influencer Curation
When COVID kept us all indoors, we presented an idea to the Global Wellness Summit that kept them engaged with their audience throughout the pandemic. We created the Five Question GWS Leader Livecast series on Instagram with big shots like: Jacqui Gifford, Editor in Chief of Travel + Leisure; Filip Boyen, CEO of Forbes Travel Guide; Dr. Wallace J. Nichols, Author of the NYT Bestseller Blue Mind and many more. We created hashtags around the series #FiveinTen #LeaderLivecasts around the thought leader series and the content lives permanently on the GWS website.
We also know how to tap into the power of influencers, whether micro or celeb driven, group trips or individual visits, we can help create partnerships that benefit your bottom line.
For the hungry beast that is social media, S’Well brings real experts to the table, since we all know on-brand, glamorous posts don’t mean a thing unless there are eyeballs and engagement. We know how to make that happen without wasting your time or money.