It’s becoming more and more difficult to cut through the noise. To get the word out about your hotel, wellness product or destination without spending a fortune on advertising. Traditional advertising methods like TV, radio and print are becoming less and less effective, while online marketing is becoming increasingly expensive.

Our hospitality PR agency can help you get the word out about your business in an insightful and  highly effective way at competitive rates.  We have years of experience crafting compelling stories that capture the attention of journalists and influencers, which means that we can get your story in front of the right people.

Why Choose S'Well?

Our agency has the experience and knowledge to help your business succeed. We have a team of dedicated professionals who are passionate about the hospitality and wellness industries industry and understand the unique challenges that come with promoting a business.

Our global communications agency offers various services that can be customized to meet your specific needs, and we work closely with you to ensure that your message is communicated effectively to your target audience.

We believe that successful marketing requires a strategic, integrated approach that considers each business’s unique needs. Our objective is to help you reach your goals by developing a custom communications plan that includes traditional and digital marketing and public relations.

S’Well also offers public relations and social media services to support your overall marketing efforts. If you are looking for a reliable and experienced hospitality, travel or wellness hospitality PR agency, contact us today to learn more about our services. We would be happy to discuss your specific needs and how we can help you achieve success.
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Our Services

At our agency, we work in close partnership with our clients to provide strategic guidance and develop an overarching communications platform to serve as a guidepost and help navigate the current cultural landscape. We pride ourselves on crafting and executing integrated campaigns with a mix of traditional PR, social media, influencer marketing, and event experiences. Our goal is to create meaningful brand connections that trigger transformation, cultural reverberation (i.e. “buzz”) and actionable steps towards achieving ROI.

1. Competitive Media Analysis

Our hospitality,  wellness and travel PR services include a competitive media analysis. This analysis will help identify your competitors and how they are positioning themselves in the market. It will also help determine what kind of messaging you need to be using to stay ahead of the competition.

3. Handling Crisis

No one wants a crisis to happen, but our team is here to help if it does. We will work with you to develop a crisis management plan and will be there to help you execute it. We have experience handling all types of crises, from on property emergencies to natural disasters.

5. Coordinating Grand Openings

A grand opening can be a significant event for a business. Our team can help to coordinate all aspects of the media event, from working with the media to handling logistics. We will make sure that your grand opening is a success.

7. Increasing Sales

Ultimately, our goal is to help you increase sales. We will work with you to develop a comprehensive marketing and PR plan that includes all of the above elements to draw awareness to your brand. We will also track the progress of our campaigns on your behalf and adjust the plan as needed in order to help you reach your goals.

2. Succinct Brand Storytelling

Streamlining your marketing campaigns will help to ensure that your messaging is consistent across all platforms. This will make it easier for your customers and potential customers to understand what you are offering. It will also make it easier for them to connect with you.

4. Event Planning

Our team can help you to plan and execute all types of events, from press conferences to product launches and special activations. We will work with you to ensure that the event meets your objectives and that it runs smoothly.

6. Investment Announcements

If you are making an investment announcement, our team can help to get the word out. We will work with you to develop a press release and will distribute it to the appropriate media outlets, including the most effective wire services. We will also work with you to coordinate any interviews or other publicity surrounding the announcement.

How to Get Started?

If you are new to the hospitality, wellness or travel industries and are looking for ways to build brand awareness in the marketplace, consider using our PR and strategic services. A wide range of trusted brands in the wellness travel and hospitality space have used S’Well. We can help you get your name in front of the right people, build long-term relationships and brand partnerships with key media contacts, and get your message out to potential customers.

Here are a few steps on how to get started with our service:

1. Schedule a Free Consultation

The first step is to schedule a free one-hour consultation with us. This will allow us to understand your requirements, budget and goals and provide you with a customized plan and action.

2. Share Your Vision and Goals

In order to provide you with the most effective service, it is important that we have a clear understanding of your goals and what a successful campaign would mean to you. During the consultation, questions are essential to unlocking key elements in understanding your brand.

3. Customized Plan and Action

After gathering all of the information, we will present a proposal for your review.  This plan will include deliverables, as well as the estimated cost.


Our fees are typically based on a monthly retainer and depend on the scope of work. After learning more about your specific needs, we’ll provide you with a proposal outlining our costs.
We offer a full range of services, from media relations and strategic vision retreats to influencer engagement and content creation. Our team will work with you to develop a customized plan that meets your specific goals and objectives.
It depends on the nature of the project and the goals we’re trying to achieve but the rule of thumb is a minimum of six months. Our typical contracts are twelve months, and some have gone on for more than twelve years!  Some campaigns may see results quickly, while others may take longer to build momentum. Regardless of the timeline, we’ll keep you updated on our progress and adjust our approach as needed to ensure we’re on track to meet your goals.
Our team has extensive experience working with clients in the hospitality industry, welltech, hot springs, beauty, fitness, nutrition, wellness real estate and travel and tourism — basically everything in what the Global Wellness Institute has identified as the $4.4 trillion Global Wellness Economy. With more than 40 years of experience, we understand the unique challenges and opportunities that come with promoting a business in this competitive space.

We can help you achieve a wide variety of goals, such as increased visibility in the media, building a strong brand presence online and offline, boosting sales and revenue, strategic partnerships, and attracting more customers.
We believe that successful PR campaigns are built on strong relationships. We take the time to get to know our clients and their businesses so that we can develop targeted strategies that achieve results. Our team is also proactive, creative, and resourceful, which means we’re always looking for new ways to get your business exposure and reach your goals.
The first step is to contact us and schedule a consultation. We’ll learn more about your business and what you hope to achieve with our help during this meeting. We’ll then develop a proposal outlining our fees. Once you approve the proposal, we’ll get started on creating a customized plan of action and begin executing your campaign.
We believe that successful PR is an ongoing process, not a one-time effort. Our clients enjoy long-term relationships with us that continue to be fruitful long after the initial product launch.